Right on the heels of winning the 2010 Platinum Adrian Award from HSMAI (Hospitality Sales and Marketing Association International), VisitMobile’s Visit Napa Valley Mobile Concierge was honored with a 2011 Platinum MarCom Award in the Mobile Travel App category. Administered by the Association of Marketing and Communications Professions (AMCP), the 2011 MarCom Awards saw more than 6,000 entries from the United States, Canada and around the world.
The MarCom Awards annually recognize outstanding creative achievement by marketing and communications professionals, and is the largest marketing awards competition of its kind. Over the past two decades, AMCP judges have earned a reputation for accuracy, fairness and credibility. A look at the MarCom winners shows a range in size from individuals to media conglomerates and Fortune 50 companies; a veritable who’s who of the industry.
The award-winning Visit Napa Valley Mobile Concierge iPhone app is the visitor’s source for up-to-the-minute news, offers and special events. Mimicking a real destination concierge, the app uses a powerful GPS Relevancy Engine loaded with expert local knowledge and multimedia content to help visitors decide ‘what to do next,’ make instant reservations or ticket purchases, and access insider deals. These revolutionary features are what helped it earn the Platinum MarCom award.
“We are incredibly proud of the 2011 Platinum MarCom award and the recognition it brings for both Napa Valley and VisitMobile.” said VisitMobile CEO Jeff Kohn.
Winners were selected from more than 200 categories in seven forms of media and communication efforts; marketing, publications, marketing/promotion, public service/pro bono, creativity and electronic/interactive. The Platinum Award is the organization’s top honor. A complete list of Platinum Winners can be found on the MarCom Awards website at http://www.marcomawards.com.
VisitMobileTM (http://www.visitmobile.com) is the Mobile ConciergeTM smartphone for tourism and shopping destinations. VisitMobile serves as an on-the-go trusted advisor helping visitors discover nearby attractions, businesses, and events through a patented GPS Relevancy EngineTM.
Mimicking a real concierge, VisitMobile uses expert local content and multimedia to help the visitor decide “what to do next,” make instant reservations or ticket purchases, and access insider deals. As the official Mobile Concierge of the destination, VisitMobile allows the destination marketing organization to maintain control of the conversation with the in-market visitor, and in turn maximize revenue for destination partners.