Driven by portable multimedia players and other portable media players, this category had a good performance in 2010, increasing value sales by almost 20% in current value terms. Over the post-earthquake period Chileans were looking for sophisticated electronic devices which could be easy to use and portable at the same time. Helped by a large supply in retailers and ad campaigns, portable media players reached a larger penetration through middle income segments, which could afford to have…
Euromonitor International’s Portable Media Players in Chile report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: E-Readers, Other Portable Media Players, Portable MP3 Players, Portable Multimedia Players.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get this Report
– Get a detailed picture of the Portable Media Players market;
– Pinpoint growth sectors and identify factors driving change;
– Understand the competitive environment, the market’s major players and leading brands;
– Use five-year forecasts to assess how the market is predicted to develop.
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