New Market Report: Vietnam Consumer Electronics Market to Increase to US$6.4bn by 2013

Vietnam’s domestic consumer electronics devices market, defined as including computing devices, mobile handsets, and video audio and gaming products, was estimated to be worth around US$3.4bn in 2008. This is expected to increase to US$6.4bn by 2013, driven by growing affordability of key products. The electronics devices market dipped in 2008, due in part to the economic slowdown, but is set to grow at an overall CAGR of 13% through 2013, with key growth drivers including low-price handsets, notebook computers and LCD TV sets. A new tariff regime in 2009 is expected to provide a boost to the market. Computers Computers accounted for around 35% of Vietnam consumer electronics spending in 2008. BMI forecasts Vietnam domestic market computer hardware sales (including notebooks and accessories) of US$1.3bn in 2009, up from US$1.2bn in 2008. Computer hardware CAGR for the 2008-2013 period will be around 12%, with notebooks accounting for about 30% of shipments by 2013. AV Devices AV devices accounted for around 26% of Vietnamese consumer electronics spending in 2008. Vietnam’s domestic audio, video and gaming device market was estimated at US$860mn. The market is expected to grow at a CAGR of 15% between 2008-2013, to a value of US$1.7bn in that year. Video applications account for around 76% of the total market. Mobile Handsets Vietnam mobile handset sales accounted for around 47% of Vietnam consumer electronics spending in 2008. Total Vietnamese market handset sales are expected to grow at a CAGR of 12% to US$2.4bn in 2013, as mobile subscriber penetration soars towards 156%. 3G handset unit sales are projected to increase at a CAGR of 88% from just 20mn in 2008 to 468mn by 2013.

Report Table of Contents:
Executive Summary
– SWOT Analysis
– Vietnam Consumer Electronics Market SWOT
– Vietnam Electronics Industry SWOT
– Vietnam Political SWOT
– Vietnam Economics SWOT
– Vietnam Business Environment SWOT
– Business Environment Ratings

Table: Regional Consumer Electronics Business Environment Ratings
– Consumer Electronics Market
– Computers

Table: Computers – Demand
– AV

Table: AV – Demand
– Mobile Handsets

Table: Mobile Handsets – Demand
– Consumer Electronics Industry

Table: Electronics Output
– Computers

Table: Computers – Production
– AV & Communications

Table: Communications – Production
– Industry Forecast Scenario

Table: Consumer Electronics Overview
– Industry Developments
– Government Authority
– Macroeconomic Forecast

Table: Vietnam – Economic Activity
– Competitive Landscape

Table: Mobile World Supermarket: Best-Selling Mobile Handset Models In Q208
– Country Snapshot: Vietnam Demographic Data
– Section 1: Population

Table: Demographic Indicators, 2005-2030

Table: Rural/Urban Breakdown, 2005-2030
– Section 2: Education And Healthcare

Table: Education, 2002-2005

Table: Vital Statistics, 2005-2030
– Section 3: Labour Market And Spending Power

Table: Employment Indicators, 1999-2004

Table: Consumer Expenditure, 2000-2012 (US$)
– BMI Methodology
– How We Generate Our Industry Forecasts
– Electronics Industry
– Sources

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