Established in 2000, the old LogoBee site was simple and effective, but, as company president Pavel Rokhmanko explains, it was time to move with the times. “Internet consumers expect a lot more from websites now than they did a decade ago,” he says, “so we felt we needed to update our look and functionality to reflect the fact that even after 10 years, our logo, graphic and stationery design services are still modern, innovative and creative”.
Retaining the trademark LogoBee colors of yellow and black, the newly launched website now incorporates more color and gradient effects to bring the aesthetic right up to date. More than this, LogoBee has now improved the site’s navigability to ensure that site visitors are able to find what they are looking for with the greatest of ease. As well as an updated online portfolio– now containing 5 high quality pieces of exemplary work rather than just 1 – and a new secure online payment system, LogoBee clients are treated to a wealth of informative and relevant articles on topics within the branding a graphic design industry. The functionality of the old-site’s “piano” navigation bar has been increased with the addition of an extra layer that breaks the site contents down into more manageable sections.
The increase in popularity of new media and “web 2.0” means that it’s no surprise that increased user interactivity is also a highlight of the new site. As Pavel explains, “we wanted our clients and site users to be able to connect with us in a more modern and meaningful way, so we’ve introduced a new message board feature that allows customers to comment, discuss and query our work and the information on our site”. The message board system means that all communications between LogoBee staff and customers is now recorded in an archive – no more undelivered emails or problems with aggressive spam filters! A searchable samples gallery that is able to be sorted by category and a re-tooled layout also helps clients to find what they are looking for much easier, and to make their LogoBee experience their own.
LogoBee is excited to be able to celebrate their 10th birthday by launching this new site, and hopes that it will enable them to maintain their position as one of the best-loved graphic and logo design companies for many more years to come.